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image for MOTION activate Sunglass Hut #94shadesofsummer campaign in Covent GardenMOTION, the Bristol based experiential production and activation agency teamed up with Sunglass Hut to bring the #94shadesofsummer campaign to Covent Garden.

MOTION, the Bristol based experiential production and activation agency teamed up with Sunglass Hut to bring the #94shadesofsummer campaign to Covent Garden.

MOTION activated the #94shadesofsummer campaign in Covent Garden by inviting women to have their photo taken in a stunning 60s convertible Mustang and share their photo via Facebook and Twitter to win great offers from Sunglass Hut.

Sunglass Hut is recognised as a global leader in luxury, fashion and sport sunglasses with over 3, 000 Sunglass Hut locations around the world. With the latest frames from brands including Ray-Ban, Prada, Oakley, Giorgio Armani, Persol and Dolce & Gabbana, Sunglass Hut offers the hottest products along with outstanding customer service.

The concept behind the #94shadesofsummer campaign is that summer gives you 94 days to go out, have fun and play with your look – and sunglasses are the only accessories you need as they stay on for all 94 days.

This activity was the centre-piece of a larger #94shadesofsummer campaign including an Oxford Circus tube takeover, Stylist & ES magazine advertisements, front door campaigns in London stores, Sunglass Hut digital features and social media activity.



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