Pink costa del mar

Pink, Costa


Upon entering the bank, customers are ushered inside by a doorman in a gray suit and pink shirt. This greeter is the only man inside the Kristal bank in Plaza del Sol. The tellers, managers and other employees — also in gray suits and pink shirts — are all women. The walls are pink and white, and official business is carried out in cushioned swivel chairs at shiny white tables.

“Women aren’t complicated, ” reads a sign along the outside walls. “It’s just that before no one understood us.”

The creators of “Banca” Kristal, which exclusively caters to female customers, believe they do understand what women want: free purses, diamond accents and lots and lots of pink.

“Pink is a color that has always been associated with women, ” Gisella Flores, a Kristal spokeswoman told The Tico Times. “We just needed something to differentiate ourselves. Something that said you can manage finances without losing your femininity.”

In addition to its “feminine” decor, Banca Kristal offers its women customers special savings accounts for beauty supplies and fashion alongside the regular Banco de Costa Rica savings accounts for education and business. On the bank’s website these special services are listed in bullets designed to look like pink diamonds. For women who open accounts, different branches have offered everything from complimentary clutch bags to free manicures.

Acabo de utilizar un cajero de Banca Kristal y el sistema parece que lo diseñó la gente de My Little Pony con los de Strawberry Shortcake.

— El altísimo (@aoctaviop)

The decidedly gendered marketing campaign has received widespread criticism since the bank opened it doors in November.

“It’s a bank for women that doesn’t incentivize women financially, ” lawmaker Epsy Campbell wrote in an editorial for the newspaper El País. “Instead, it promotes the most traditional norms of society, those which the Banco de Costa Rica considers only belonging to women.”

Campbell was joined by Vice President Ana Helena Chacón in her critique of the bank, but President Luis Guillermo Solís has refused to comment on the state bank’s decision to open Kristal.

La Banca Kristal es un retroceso a los avances feministas y un insulto a la inteligencia.

— Melissa Barrientos (@melibarrien)

Though its pink ad campaign has captured most of the attention, bank officials say that Banca Kristal was launched to address problems women face at traditional banks.

“When a woman enters a traditional bank she encounters disadvantages just because she is a woman, ” Flores said. “Studies show that a woman who is the head of the household, without some kind of formal relationship, is automatically considered a higher financial risk.”

Flores says bankers’ fears are unfounded. Statistics show women, in Costa Rica and elsewhere, are actually more likely to save their money and less likely to accumulate debt. In order to combat these prejudices, Banca Kristal employs only women bankers. The banks have also done away with the traditional teller windows and replaced them with a lounge-type setting in an effort to remove barriers between women and their bankers.



Share this article




FAQ


avatar
Are there real big differences between expensive and cheap sunglasses? | Yahoo Answers

I don't really like expensive stuff, but I've heard that cheap sunglasses can even produce you headaches... is that true?
I've heard that expensive sunglasses are better because of their materials and stuff but... is it really worthy to buy expensive stuff??? I mean if buying sunglasses of 50 bucks compare to those of 200 bucks or over... for the purpose we need them, is it really worthy to buy the expensive ones?

I've heard that expensive sunglasses are better because of their materials and stuff but... is it really worthy to buy expensive stuff??? I mean if buying sunglasses of 50 bucks compare to those of 200 bucks or over... for the purpose we need them, is it really worthy to buy the expensive ones?




Related Posts


Sunglasses Hut Bristol
Sunglasses Hut Bristol
Sunglasses for 2015
Sunglasses for 2015

Latest Posts
Oakley Womens Glasses frames
Oakley Womens…
Introducing the 2016 Oakley Campaign:…
Costa Del Mar Sunglasses
Costa Del Mar…
Costa Pro Purchase Program Category Qualifications…
Chanel mirrored Sunglasses
Chanel mirrored…
Brand: Chanel Colour: Bronze Frame Width:…
Sunglass Hut Colorado Springs
Sunglass Hut…
Warby Parker s Barkley Sunglasses in…
Old Gucci Sunglasses
Old Gucci Sunglasses
Of all the aviators I’ve looked at on…
Search
Featured posts
  • Sunglasses Hut Bristol
  • Sunglass Hut Colorado Springs
  • Sunglasses for 2015
  • Sunglasses With Purple Lenses
  • Retro Shades
  • Wayfarer Sunglasses Women
  • Ray Ban price
  • Marc Jacobs Wayfarer Sunglasses
  • Ribbon glasses
Copyright © 2017 l www.2013sunglassessale.com. All rights reserved.